THURSDAY / MARCH 2, 2017

REGISTER TODAY! »

MORNING

AFTERNOON

6:30–7:30 AM  |  Breakfast/Registration/Exhibits

7:30–7:50 AM  |  Welcome & Program Overview

J. Janis, MD; A. Alderman, MD; J.W. Little, MD, M. Nahabedian, MD

DO PREOPERATIVE ALGORITHMS MAKE A DIFFERENCE FOR PRIMARY BREAST AUGMENTATION?

MODERATOR:
E. Hall-Findlay, MD

10:30–10:45 | P. Mallucci, MD

The ICE Principle:
Achieving Ideal Proportions

10:45–11:00 | D. Hammond, MD

The Body Logic and Dimensional Planning Concept: Matching the Implant and Breast

11:00–11:15 | H. Furnas, MD

The Simplified Method for Implant Selection: Base Width and Managing Expectations

11:15–11:30

Q&A

 

DO BREAST IMPLANT CHARACTERISTICS AND CLINICAL OUTCOMES CORRELATE?

MODERATOR: M. Nahabedian, MD

11:30–11:45 | M. Schwartz, MD

Textured Shaped Implants: Indications and Considerations

11:45–12:00 | A. Alderman, MD

Smooth Round Implants: Indications and Considerations

12:00–12:15 | P. Mallucci, MD

Textured Round Implants: Indications and

Considerations

12:15–12:30

Q&A

CONTRASTING APPROACHES
IN RHINOPLASTY

MODERATOR: A. Matarasso, MD

8:00–8:45 | B. Guyuron, MD

Comprehensive Rhinoplasty:
State of the Art

8:45–9:10 | A. Matarasso, MD

Ten Fundamental Steps in Basic Rhinoplasty

9:10–9:35 | F. Fedok, MD

Functional Rhinoplasty

9:35–10:00

Q&A

10:30–11:30 AM

11:30 AM – 12:30 PM

10:00–10:30 AM

Break /Exhibits

DUELING

PERSPECTIVES

8:00–10:00 AM

PRACTICE
MANAGEMENT

8:00–9:00 AM

WEBSITE DESIGN AND OPTIMIZATION

MODERATOR: K. Horton, MD

8:00-8:12 | J. Hoffenberg

Beautiful Web Design:
Tips to Stay Current in 2017

8:12–8:24 | J. Hoffenberg

SEO 101: Improving Site Visitors in a Competitive Market and How to Hold your Web Team Accountable

8:24–8:36 | H. Furnas, MD

Learn from My Mistakes...
What I Wish I Could Redo

8:36–8:48 | J. Connors, MD

How I Survived Google's Black-List of Death

8:48–9:00

Q&A

9:00–10:00 AM

SOCIAL MEDIA 101 FOR THE PLASTIC SURGEON

MODERATOR: A. Alderman, MD

9:00–9:10  E. Sheie

Advanced Tips and Tricks to Make the Most of Your Online Profiles

9:10-9:20 | K. Horton, MD

How Social Media has Changed the Way Plastic Surgery Patients Find Me and Become More Educated - For the Better!

9:20–9:30 | H. Furnas, MD

How I Use Social Media as A Plastic Surgeon

9:30–9:40 | J. Connors, MD

Social Media and Marketing in
A "HIPPA" World

9:40–10:00

Q&A

10:00–10:30 AM

Break /Exhibits

10:30–11:30 AM

ONLINE REPUTATION MANAGEMENT

MODERATOR: J. Connors, MD

10:30–10:42 | E. Sheie

How to Ignite the "Pay it Forward" Phenomenon

10:42–10:54 | K. Horton, MD

Online Reviews: The Good, The Bad and The Ugly: How to Use Social Media to Best Manage and Control Your Reputation

10:54-11:06 | R. Greco, MD

Importance of Patient Reviews: Managing Your Online Reputation

11:06–11:30

Q&A

11:30 AM – 12:30 PM

CREATING THE IDEAL
PATIENT EXPERIENCE

MODERATOR: K. Horton, MD

11:30–11:45 | R. Greco, MD

The Pregame Playbook: How to Plan for the Ideal Patient Experience

11:45–12:00 | M. Franklin and S. Roos

Key Elements to a Successful Cosmetic Call

12:00–12:15 | J. Hoffenberg

Perfecting the Doctor Consultation

12:15–12:30

Q&A

COMPLICATIONS

PREVENTION AND MANAGEMENT OF REDUCTION MAMMAPLASTY COMPLICATIONS

MODERATOR: D. Hammond, MD

9:00–9:15 | S. Glasberg, MD

Preoperative Optimization to Minimize Adverse Events

9:15–9:30 | E. Hall-Findlay, MD

Common Pitfalls with Short Scar
and Inverted T Techniques

9:30–9:45 | R. Greco, MD

Redo Reduction Mammaplasty:
Tips and Tricks to Achieve Success

9:45–10:00

Q&A

OPTIMIZING  OUTCOMES IN GLUTEAL AUGMENTATION

MODERATOR: M. Shermak, MD

10:30–10:55 | O. Garcia, MD

Gluteal Contouring VS Augmentation: Understanding Our Aesthetic Goals

1055-11:20 | P. Rubin

Fat Harvesting Techniques that Maximize Graft Survival: Traditional Techniques

11:20-11:45 | E. Swanson, MD

Avoiding Fat Emboli

11:45-12:10  | J. Gusenoff, MD

Pitfalls of Fat Grafting and Why I Prefer Auto-Augmentation

12:10–12:30

Q&A

REVISION OF THE UNSATISFACTORY BREAST AUGMENTATION

MODERATOR: M. Nahabedian, MD

8:00–8:15 | D. Hammond, MD

Capsular Contracture: Exploring New Concepts and Strategies for Management

8:15–8:30 | P. Mallucci, MD

Animation Deformities: What Works and What Doesn't

8:30–8:45 | M. Schwartz, MD

Device Malposition: Prevention and Management

8:45–9:00

Q&A

8:00–9:00 AM

9:00–10:00 AM

10:30 AM – 12:30 PM

10:00–10:30 AM

Break /Exhibits

12:30–1:30 PM

Lunch & Exhibits

12:30–1:30 PM

Lunch & Exhibits

12:30–1:30 PM

Lunch & Exhibits

COMPLICATIONS

DUELING

PERSPECTIVES

PRACTICE
MANAGEMENT

HOW TO INCREASE YOUR SURGICAL CONVERSION RATES?

MODERATOR: K. Horton, MD

1:30–1:42 | J. Hoffenberg

The Perfect Patient Coordinator:
Hiring and Developing a Sales Superstar

1:42–1:54 | K. Paul

The Importance of Staff Engagement in the Consultation Process

1:54–2:06 | J. Hoffenberg

Perfecting the Close in 7 Easy Steps

2:06–2:18 | M. Franklin & S. Roos

The 5% Solution

2:18–2:30

Q&A

4:00–5:00 PM

5:00–6:00 PM

1:30–2:30 PM

2:30–3:30 PM

Abstract  Presentations

3:30–4:00 PM

Breaks & Exhibits

WHAT IF THEY DON'T BOOK?

MODERATOR: J. Connors, MD

4:00–4:15 | M. Franklin & S. Roos

Price Transparency:
Should We Go There?

4:15–4:30 | J. Hoffenberg & E. Syring

Perfecting Patient Follow-Up

4:30–4:50 | J. Hoffenberg & E. Syring

Live Role Playing:
Handling Objections

 

4:50–5:00

Q&A

THE CHALLENGES OF HUMAN RESOURCES

MODERATOR: H. Furnas, MD

5:00-5:12 | J. Hoffenberg

Leadership and Maslow's Hierarchy of Human Needs: Managing People by Understanding Needs

5:12-5:24 | J. Connors, MD

Empowering Office Staff to Help You Succeed

5:24-5:36 | S. Roos

Hiring and Firing: What You Need To Know

5:36-5:48 | M. Franklin

"What's Your Two Ounces?" The Challenge of Cost Containment

5:48-6:00

Q&A

LIPOSUCTION MASTERS CLASS:
TIPS &TRICKS ON CHOOSING YOUR TYPE OF LIPOSUCTION AND OPTIMIZING RESULTS

MODERATOR: J. Gusenoff, MD

1:30–1:40 | S. Wall, MD

SAFE Liposuction

1:40–1:50 | M. Shermak, MD

Why I Use PAL

1:50–2:00 | O. Garcia, MD

Current Concepts in UAL for Body Contouring

2:00–2:10 | J. Connors, MD

Liposuction in the Awake Patient: A Recipe for Success

2:10–2:20 | O. Garcia, MD

Non-Surgical External Ultrasound for Body Re-Contouring:
Is it Clinically Relevant?

2:20–2:30

Q&A

AVOIDING THE PERSISTENT JOWL AFTER FACELIFT

MODERATOR: J.W. Little, MD

  4:00–4:25 | F. Fedok, MD

By SMAS Flap Customization

4:25–4:50 | P. Sullivan, MD

By Extended SMAS Lift with Jowl Reduction

4:50–5:15 | B. Guyuron, MD

By SMAS Lift with Subcutaneous Tailor Tack

5:15–5:40 | J.W. Little, MD

By Subcutaneous Vertical Paramedian (RSVP) Lift

5:40–6:00

Q&A

EVOLVING CONCEPTS WITH AUGMENTATION MASTOPEXY

MODERATOR: M. Nahabedian, MD

1:30–1:42 | E. Hall Findlay, MD

Augmentation Mastopexy without
Mesh Support

1:42–1:54 | M. Schwartz, MD

Augmentation Mastopexy with Mesh Support

1:54-2:06 | D. Hammond, MD

Autoaugmentation Following Explantation: The Argument For

2:06–2:18 | E. Swanson, MD

Autoaugmentation Following Explantation: The Argument Against

2:18–2:30

Q&A

1:30–2:30 PM

4:00–6:00 PM

4:00–6:00 PM

1:30–2:30 PM

2:30–3:30 PM

Abstract Presentations

2:30–3:30 PM

Abstract  Presentations

3:30–4:00 PM

Breaks & Exhibits

3:30–4:00 PM

Breaks & Exhibits

DUELING VIDEOS OF THE MASTERS

MODERATOR: O. Garcia, MD

4:00–4:25 | S. Wall, MD

Abdominoplasty

4:25–4:50 | A. Matarasso, MD

Abdominoplasty

4:50–5:00

Q&A

5:00–5:25 | J. Gusenoff, MD

Thighplasty

5:25–5:50 | M. Shermak, MD

Thighplasty

5:50–6:00

Q&A

6:00–7:00 PM  |  Welcome Reception

7:15–10:15 PM  |  Industry Courses (non CME)

For more information go to PlasticSurgery.org/Aesthetica or call 800.766.4955

This activity has been approved for AMA PRA Category 1 Credit TM